Pete Ward

“If your 
brand stood for all the right things you believe in and you knew you could make a difference in the world – for what ever reason – wouldn’t you want everyone to know about it?”


Pete Ward started his IT career over 24 years ago by retraining as an adult student at Waiariki Polytechnic in Rotorua. Starting as a technician in a primary school Pete consolidated his learning and immediately started training teachers to effectively utilise ICT in education. Moving through several iterations of his own businesses Pete ended up in Tertiary education at Te Wananga O Aotearoa, starting as Technical Services Manager for the Virtual Learning Centre (VLC) in 2002, arguably the first distance learning centre in New Zealand. Whilst at TWoA Pete embraced the kaupapa of Te Wananga and championed the reduction of the “digital divide” that stands in the way for many Maori to do well in business and in society in general.

Moving into the role of National Program Director – Virtual Learning Centre, Pete was responsible for rolling out the program – Level 2 & 3 Business Computing Certificate – across 47 sites and over 12000 students including The Unite Union in Auckland offering retraining to all union members. Part of the program included the distribution of 5000 home computers for students along with developing an Internet Service Provider (ISP) for those students to access resources and email communication with their tutors.

Pete is passionate about learning and education and utilising technology to accomplish this. As a digital culturalist, Pete helps businesses embrace digital into their culture and believes that by doing so, Maori businesses and indeed all businesses can grow and prosper, building a better Aotearoa for all.

As Director for his latest business, Yourfix Communications, Pete is still passionate about training and mentoring and heads The Academy, the online and in real life training arm of his business along with Monique Bradley.