Who is your ideal customer? How do you persuade them to choose you over your competitors? Are you confident that you’re delivering a clear, consistent and relevant message across all your promotional activities (online and in print)?

Effective marketing communications will help to enhance your reputation and have a tangible effect on your company’s bottom line.

During this interactive two-hour session, you will gain an understanding of:

• The importance of seeing through your customers’ eyes and talking your customers’ language - in order to make it easier for them to buy from you
• How to define your customer
• The key elements of great marketing communications
• What not to say (in other words: how to avoid alienating your target market)
• Why your digital footprint could be wrecking your credibility
• The principles and real benefits of regular blogging 

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Presenter: Lizzie Brandon, director of Writesphere. Lizzie is a former BBC radio producer /presenter who worked on local, national and international programming. She also has more than 15 years experience in public relations. Working now primarily as copywriter, she helps her clients find their voice, and deliver a clear and consistent message to their target audience.