Greg Larsen – MEntr (Distinction), MIoD, NZ Dip Bus, Dip. Mgt, Dip Mktg

“Working on your business, in your business”.

Over 25 years’ experience owning and leading multi-industry companies to national and international sales growth, through customer centric values, building upon technology, strategic brand positioning and internal financial and operational excellence. My roles have included business owner, CEO, CFO and COO positions. I also have a Master’s Degree in business from Otago University.

 – Proven ability to guide teams by creating a clear vision and articulated strategy that creates a sense of ownership through team members, while creating a culture around brand values.

Strategic Thinking – Experienced in strategic thinking.  Considers the wider aspects of implementation and delivery, and translates into operational reality through business improvement initiatives and planning that achieves results. This is across the entire business life cycle while being nimble enough to ensure business thrives in uncertain times.

Financial Management – Highly experienced in the preparation and utilisation of financial information to enhance business performance and build sustainable business and financial models.

Relationships – Proven experience in building beneficial long term relationships with stakeholders to cement strategic customer partnerships while having empathy with business owners.

Business Acumen – Highly experienced in evaluating key market drivers and identifying competitive advantages and an astute awareness for opportunities. Vast experience establishing start-ups and taking a value proposition to market with outstanding results.


The transformation of our business has been dramatic. Greg has been the catalyst of many initiatives creating not only opportunity but following the process through from inception to completion. We have now moved forward ahead of our competition and provide an end user experience that sets us apart. Internally we are a now a highly efficient well-oiled machine.  Andy McRobbie NZ Sales General Manager – Buro Seating

We have been working with Greg for nearly 18 months and over that time we have learnt a lot about ourselves and our business and what the driving force is behind our motivation to succeed. It has allowed us to bounce ideas off a neutral party, as well as the confidence to make positive changes within our business that benefit both customers and staff. We are very confident in the advise and support we receive and the service is outstanding so would be more than happy to recommend Greg’s services if the topic of business mentor/support come up with friends, family or business contacts. Lorraine Moloney Director – Aqualectrix Limited

Greg has been working with me over the last year to assist in the growth and development of my business. Greg has a unique talent in that he truly listens to you as an individual and also the needs of your business. He is excellent at not only seeing the bigger picture and helping you form a clear vision but also provides guidance on the more subtle steps required to successfully reach that end goal. You can see Greg has a genuine interest to see you succeed and he is passionate about his work. This passion is contagious and with Greg’s guidance this has allowed me to grow into areas I hadn’t imagined possible. I would highly recommend working with Greg if you are in business. The sessions and support are invaluable. Natalie Gray Director – Refocus Limited

CONTACT Greg on 021 960 801.