New business 101
It’s not called ‘building’ a business for fun …
And you don’t know what you don’t know.
Announcement:
Start Date: 17th of August
Time: Tuesdays 12pm – 3pm
Length: 10 weeks
Building something that’s going to stand upright for a long period of time needs solid foundations. The same goes for business. You need solid foundations if you want to see success. Without them, whatever you build will come crashing down.
Too often, we see businesses that look great from the outside. Great branding, new website, enthusiastic founders…
But the reality is they’re just one small storm away from complete collapse.
We’re here to help you put the foundations in place at the beginning so you can build your business for long-term success with clarity and certainty with our New Business 101 course.
In depth
10
Week Course
AUCKLAND CENTRAL LOCATION
The 10-Week in-person course will help you lay strong foundations for business growth
This course has 10 x 3 hour in-person workshops – these are held weekly on the North Shore and Auckland Central.
What you’ll gain over 10 weeks:
Cash is KING – learn vital knowledge to make better decisions with debtors and creditors for cashflow timings.
The must-know knowledge and key documents you need to avoid HR and legal issues – saving you stress and money.
An in-depth understanding of marketing and sales and how to apply key strategies in your business so you have clarity on how to attract and convert new customers – along with proven implementation methods to save you $$$.
A deep-dive into how to build a resilient mindset so you can face and overcome the challenges that come with being in business without burning out.
Access to a wide network and community of fellow entrepreneurs who will support you on your business journey – and help you grow.
A business growth blueprint tailored just for your company – this is not a theory-based course – it is practical and actionable so you have the clarity and direction you need to reach your goals.
Face-to-face access to experts in the legal, accounting, HR, marketing and sales fields, so you can get answers to your specific questions.
All the skills you need to confidently build your business in a sustainable way and the contacts to outsource when you need to – so you can scale smoothly.
Inside New Business 101
What you’ll learn each week
Each week we have in-person training, in Auckland, for 3 hours in the evening.
Week 1: Introduction
- Business plan
- Budget
- Tools, tips and tricks
Run by: Catherine + Jo Jensen (Strictly Savvy)
Week 2: Personal and Professional Development
- Communication and relationships
- Master yourself and strategies for growth
Run by: Yvonne Letton (Brave Talks) + John Shackleton
Week 3: Accounting
- Company structures
- GST
- Tax
- Claiming
Run by: Kirit Lal and Alannah Stewart ( Walker Wayland)
Week 4: Brand Development
- Branding basics
- Branding strategy
- Branding tools and tips
Run by: Lori Satterthwaite (Lola Media)
Week 5: Commercial Law and Health and Safety
- Basics of company law
- Leasing
- Trade practices and Intellectual property
- Health and Safety duties
Run by: Andrew Skinner (Martelli McKegg)
Week 6: Sales and Marketing
- Unique selling point
- Target market analysis
- Boat theory
Run by: Sales and Marketing Monique Bradley + Pete Ward (YourFix Communication)
Week 7: Digital Outreach
- Social media platforms
- Profiles set-up
- Analytics
Run by: Jef Kay (Easy Social Media)
Week 8: Business Coaching
- Accountability
- Planning
Run by: Stephen Baker and Nicola Shirley (The Engine Advisors)
Week 9: HR Compliance
- Fiscal impact
- Courageous conversations
- Escalation
- Disciplinary process
Run by: Lisa Mackay (HR Toolkit)
Week 10: Networking
- Finding your community
- Network development
- Your story
- Practical tips
Run by: Grant Finer (Business Strategy NZ)
What the Engine has helped other businesses achieve
Lesley Dobson, It’s Organic Darling
We invested in products destined for airports and airlines and we know what happened there. In came Catherine. She just knows everyone, she doesn’t procrastinate and her background in business has been hugely helpful.
Darrell Smith, Landsmiths
We’ve accomplished quite a few things through collaboration with other businesses. Catherine has introduced me to many businesses. The whole business has grown and we’ve cemented in some really good stuff.
Save thousands of dollars by avoiding simple but often-overlooked business mistakes
When you’re starting out in business – you don’t know what you don’t know.
And it’s the not knowing that can catch you out and cost you a lot of money.
Like how you hire and manage your staff
Hiring the wrong person can cost you thousands of dollars if you don’t know how to handle it.
How to sell your offer is what makes it a business
Not knowing how to sell effectively can bring your business to its knees.
How you set yourself up legally
And let’s not forget about getting into an expensive legal wrangle because you haven’t set yourself up with the right day-to-day business documentation.
Don’t let the unknown cost you your hard-earned cash – future proof your business with the proper knowledge you need to run it successfully.
A business Lifeline in your pocket
Not only will you save money in your business but if you enrol in New Business 101 – we’ll also throw in 3 month’s free access
to The Engine’s exclusive membership and community as a bonus.
As part of your free access to The Engine’s Membership, you will:
- Save 10 cents off a litre of fuel every time you fill up
- Get up to 30% off at selected major retailers with The Engine app
- Be able to tap into our member-only network of business owners all there to help you grow
- Have access to insightful business resources and case studies
Funding Available!
Co-funded support – up to 50% of course costs
How much does the programme cost?
Ready to get started?
Let us know your details and we will contact you on how to secure your spot and get funding for the course!
