How Targeting on Social Media can Deliver Sales

How Targeting on Social Media can Deliver Sales

You wouldn’t interrupt people talking at a café to try and sell them something (unless it was another cup of coffee or a slice of pie). In the same way, people aren’t on social media to be sold goods and services. They’re there to see what their friends are up to, share interesting content, and engage with their favourite brands in social way (that’s where we come in!). However, that doesn’t mean you can’t translate social activity into sales, it just takes tact, patience, compelling imagery and the right sort of targeting.