Catherine Cooke – The Engine – Dip. Sales Management & Marketing, Black Belt Six Sigma, Employment Advocate, Mediator, Disputes Advocate


Director | Leading Business Advisor | Interim CEO | Board Member | Growth Accelerator | Company Owner | Employment Advocate, Mediator & Disputes Advocate


“Turning Passion into Profits: Your Business Advisor for Success!”


Catherine Cooke’s entrepreneurial journey is a testament to her unwavering passion for business. Beginning her career in the corporate sector of finance, legal and politics, Catherine ventured into design & importing with a small business client before taking the leap to establish her first company in 2001. This venture specialised further in fashion design and offshore sourcing. Simultaneously, she maintained a full-time role rising through the ranks of this business from Sales to Production to General Manager, demonstrating her dedication and multitasking prowess.

As her own business gained momentum, Catherine made the bold decision to leave the security of full-time employment and rapidly expanded her workforce to 10 employees within just 18 months. By the end of the second year, she acquired commercial premises, setting the stage for remarkable growth. Year three brought major licenses, including one for the Rugby World Cup 2011, and her business flourished with 30 staff.

Catherine’s commitment to excellence didn’t go unnoticed. She was nominated and became a finalist in the Employer of the Year category for the North Shore Westpac Business Awards during this period. The sustained growth led to the formation of two more companies, including a franchised retail arm, and by Year 8, Catherine’s business supported a total of 87 staff.

Renowned Business Coach Andy Burrows described Catherine as a “remarkable businesswoman who possesses unwavering focus, boundless energy, and unyielding tenacity. Her extensive network and exceptional communication skills have allowed her to navigate diverse projects while maintaining a sense of humor even in high-pressure situations.”

In addition to her outstanding achievements, Catherine also co-owns three other businesses with her husband: Allely Estate, Wine Time, and Coffee News. This unique perspective places her in the shoes of a business owner, giving her an acute understanding of the current growth and pain points that entrepreneurs face.

Catherine’s ability to identify core issues, devise creative solutions, build collaborative relationships, and energize teams has made her a sought-after figure in the business advisory/coaching world. Her completion of a Black Belt in Six Sigma, coupled with her incredible achievements, positions her to navigate all facets of business with confidence and passion.

Catherine’s personal experience with adversity equips her with invaluable life lessons and resilience, uniquely positioning her to provide effective assistance to others.

Her vision for “The Engine Business Membership” was to empower business owners by generating savings, rewarding teams, and providing comprehensive business support through the Engine’s APP. Catherine has single-handedly supported hundreds and hundreds of businesses nationwide and transformed The Engine into a reputable business advisory firm specialising in holistic assistance for business owners. Here, there’s no one-size-fits-all coaching system; instead, it’s a place where business advice thrives when shared among peers. From the Business Warrant of Fitness Audit to online education for startups with the New Business 101 Programme, Catherine and The Engine instil growth and best business practices as they swim alongside other businesses, fostering a thriving community of success.

CONTACT Catherine on 021 618 409.