Catherine Sherwood – The Engine – Dip. Sale Management & Marketing, Black Belt Six Sigma, Employment Advocate, Mediator, Disputes Advocate

“Your passion, your dream, your business”.



Coming from a commercial background that took her to importing, she established her first company in 2001. This business specialised in design & offshore sourcing. During this period, Catherine retained a full-time role as Production/General Manager of another company while starting her own business. With increased interest in her business, she left the security of full-time employment and expanded to a workforce of 10. By the end of year 2, commercial premises were bought. Year 3 saw major licenses secured, such as Rugby World Cup 2011. The business grew to 30 staff. In this period, Catherine was nominated and became a finalist in the Employer of the Year category for the North Shore Westpac Business Awards. Continued growth resulted in the formation of two more companies. This included a franchised retail arm of the group. By year 8, the business supported a total of 87 staff and business relationships Catherine formed over the years has been instrumental in navigating the ups and downs of entrepreneurship.


One of the Judges of the awards, Business Coach Andy Burrows wrote 7 years on: Catherine is a skilled businesswoman who brings focus, energy and tenacity into whatever she puts her mind to. My experience with Catherine has shown her be capable of handling a range of projects and a capacity for work that is hard to match. A great networker and communicator, she always finds time for people and is able to maintain a sense of humour, even when under pressure.


Catherine has worked on supplying the Rugby World Cup 2015 during 2014. She was also the Business Advisor for the Chamber of Commerce for 2015. Through her vast experience, she has assisted business owners faced with adversity in employee related issues. This includes business restructure, start-ups and more. Continuing with her journey to help businesses connect, Catherine is also one of two Regional Group Managers for The Networking Group.


Catherine has an unsurpassed ability to see to the heart of issues. She’s able to generate creative solutions, build collaborative relationships, and facilitate project teams with energy and enthusiasm. Tenacious and personable, she is a self-actualised person and has humility in understanding adversities. Her completion of a Black Belt in Six Sigma alongside all she has achieved to date means she can confidently navigate all aspects of business and is passionate to do so.


Her sole purpose in developing The Engine was to line back the pockets of business owners with savings; provide business owners an opportunity to reward their team without dipping further in to their pockets and most importantly provide to business owners the best of the best professionals to grow their business.

CONTACT Catherine on 021 618 409.