Feedback Matters

Good business is about connection. Connecting with your team. Connecting with your customers. Connecting with your hapori. Connecting with yourself. As a business owner what do you do to prioritise to understand your customers better, to know your future customers?

Customers aren’t data points. They’re human beings. Truly understanding your customers means understanding how they want to feel. At The Engine we help you to understand what you do and don’t know about your customers so you can start to have meaningful conversations and create a truly customer-centric business. After-all if you are going to be building a community it is best to know what your current customers think of you first.

So how do you find out what they think? At The Engine we create and deliver Customer Surveys that achieve insights and learnings which we then turn in to action points of opportunities. Listening to your customers makes them feel valued, which grows retention and loyalty as well as has so many more benefits for growth.

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First Impressions Matter

Returning to a life from ZOOM has been quite challenging for many people. In fact, I’m spending a lot of time working with business owners on the importance of punctuality. Time is the one thing in life that you can never get back but can be the one thing you are remembered for if you are late. Being punctual has so many benefits.

1. Punctuality shows you are organised;
2. You are a dependable partner;
3. You care about your company’s reputation;
4. Punctuality reflects professionalism and attention to detail;
5. And that you respect the time of others.

Punctuality also reflects greatly on productivity. Having work ready employees, engaged and with a plan means you are more likely to be celebrating achievement.

Is punctuality a value of your business? Does your business have values?

We’d love to help you build meaningful values in your business.

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Establishing Culture Foundations

Good business is about connection;
Connecting with your team;
Connecting with your customers;
Connecting with yourself;

Discover the tools you need to create a vibrant, connected work culture with us here at The Engine.

Organisational culture or company culture is the set of values, behaviours, practices, and attitudes that the people in a company share. It informs the way they interact with each other and with customers, and it can make or break even the strongest business models.

We are proudly riders&elephants Practitioners which means we can help you make stronger connections to grow a healthier company culture and business. Connect with us to build a better company with an employee and customer engagement that inspires. We’ll help you build a better culture, become more customer-centric and be more resilient.

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Everyone deserves to be heard

Total applause for the many businesses that contacted us after last month’s newsletter – regarding having a Customer Survey done impartially via us here at The Engine. They are now on their way to gaining insights from their clients about their service through the eyes of the customer, along with testimonials for marketing and more information for BLOGS – all great for your organic reach.

We still remain perplexed at how many companies don’t care about how their people are or should be feeling at work – focused purely on output and wondering why staff leave. With the migration of the workforce back to the office Employers who embrace that emotions play a huge part in building a high-performing workplace culture will reap the benefits. Now more than ever with a shortage of Employees let alone talent, your company should be building strategy days with your team to have conversations that will present the drivers and motivation of your Employees while also bridging the empathy gap.

Talent stays where they belong.

The Engine are facilitators of building emotional culture in the workplace. Let us come in and play a game that gets the conversation started with ongoing conversation. Contact us now.

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Genuine EMPLOYEE appreciation requires consistency

As I deliver Culture training to organisations I know that showing genuine appreciation to your staff takes more than a moment in time of recognition and reward – it requires consistency and commitment.

When you are purposefully genuine about your employee’s welfare through regular and meaningful interaction with staff so many more benefits occur. For many businesses COVID did spotlight concern for Employees, however we need this to continue. With a labour shortage market everything you do will define whether your employees stay and/or whether you attract talent.

There are fundamental elements of being an authentic Employer and it doesn’t have to always be a reward of money or human recognition. For many Employees it is about feeling a sense of opportunity, to learn, to grow, to make a contribution, and to be recognised for achievements that also advances them. It’s not about rewards or a pat on the back. It is about doing meaningful, great work and having that worked validated. Here are my 3 Tips on how to continue to practice the valuable lesson COVID taught us – that gestures of appreciation and recognition are necessary.

Tip #1: Give a shout out to staff on your company social media.

Tip #2: Hold career mentorship sessions.

Tip #3: Give the gift of time.

Read more in our full newsletter below. 

Success as a Business Owner, happens one step at a time

An uplifting book I’ve just read, written by good friend Monica Moore – ‘Buy the Damn Dress‘ talks about many things including FLIPPING YOUR THINKING. Even as a leading Business Advisor I need that injection reminder. It is so easy to get caught up with the day-to-day stresses, however flipping those negative thoughts in to opportunities will have you soaring. Let’s talk about some of those successes.

Achievements: for $10 a day I have one client who received 102 qualified leads in one week off the back of a Facebook AD I helped curate, another who received 27 leads for an ADS, another a reach of over 300k for another client and engagement of 37,000 … their success is going from invisible to visible by story-telling and through my help reaching their target audience with solutions. The best success my clients are having is our secret weapon ‘a Customer Survey’. Lots of juicy insights from people who have worked with you and more.

You see many marketers will tell you to promote your product and you should but what is your message and differentiation from your competitor if you both sell the same or like product. The key is you need to build a tribe, your community – one that will trust the solution you provide. And more so you need to be delivering on an agreed strategy and celebrating the success that happens one step at a time.

See my presentation I did to Retail Global on branding vs marketing.

We’d love to work with you and deliver the same success.

As Monica says ‘Buy the Damn Dress’.

Don’t procastinate or justify the why.

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